Your Personal Image and Video Specialist

Smartphone cameras have come a long way since the first camera phone was able to take pictures at a whopping (for its time) 0.11-megapixels. Nearly two decades later, today’s smartphone cameras are capable of taking images at over 100x the resolution, as well as allow users to shoot high-resolution videos instead of having to invest in a separate video camera device.

The HTC U Ultra is the culmination of smartphone cameras by housing several features that will appeal to budding photographers, videographers, and online video streamers like you. Here’s a quick rundown of how the HTC U Ultra smartphone can double-up as your backup device when taking high-resolution videos and images.

When U Want to Do it RAW

When you take a photograph on your smartphone, it usually captures in JPEG format – which is fine for everyday pictures since it produces decent-quality pictures with small file sizes. But the JPEG format tends to compress the images, resulting in a loss of data that limits the amount of adjustments you can do with the image.



An image captured in RAW, on the other hand, may be 10x larger than a JPEG file but has all of its image data retained. You get more control over the image’s contrast, colours, shadows, and highlights when using a RAW image processing application. RAW is also very useful for photographers when you’re taking pictures in an environment with varied lighting situations, allowing you to fine-tune the images during post-production.


The HTC U Ultra is one of the very few smartphones in the market capable of capturing RAW images, giving enthusiast photographers unprecedented control over their photos.


U Always Take Stable Shots

No matter how steady your hands may be in holding the smartphone or phablet to capture an image or video, there will sometimes be a bit of blurring because of hand shakiness (especially if you’re taking pictures with one hand). Optical Image Stabilization (OIS), a feature found in high-end DSLRs and video cameras, helps to reduce blurring and compensate for any minor pan and tilting of the camera lens.


The HTC U Ultra features OIS for both front and rear cameras, allowing you to capture sharper-looking images and smoother video no matter where you are pointing the camera at yourself or at others. So when you capture your images and video with the HTC U Ultra, you will be able to worry less about shaky, blurry visuals.



*Pictures here shown for simulation only

U are the Day and Night Pro

Many smartphones can claim to take good pictures, but the HTC U Ultra backs up its claim with its Phase Detection Auto Focus (PDAF), 12MP HTC UltraPixel 2 with 1.55μm pixels, and fast f1.8 aperture. Experienced and amateur photographers will also appreciate the HTC U Ultra’s pro camera mode with manual controls and 16 seconds long exposure.

Manual controls in Pro Mode

Want to take stunning selfies? You can, with the HTC U Ultra’s 16MP front camera which captures every detail in high resolution. If you’re taking the selfie in low lighting, switch to UltraPixel mode for 4x light sensitivity. It’s perfect for taking group we-fie shots with friends and family at a fancy or mamak restaurant late at night.



4K Takes U to Another Level of Immersion


The HTC U Ultra lets you shoot videos in 3840 x 2160 4K, but you may ask yourself – why do I need 4K video recording when 1080p video seems more than enough? For one, you get more control in post-production with a 4K video recording, especially if you need to resize, crop or stabilize the video. More details are also captured in every frame, allowing budding videographers (like yourself) more flexibility to downscale the 4K video to other lower resolutions without sacrificing too much details in the process.



Even if you only own a 1080p full HD display at home, a 4K video shot with the HTC U Ultra means you are recording video at a higher bitrate, which means you get more colour information for every pixel played back on a 1080p screen. In other words, when you shoot a 4K video with the HTC U Ultra, you get sharper, more detailed video, even when downsampling the 4K video to 1080p.